Tearfund Nudge App

I just spotted a tweet from the Tearfund earlier today – “We’ve created #Nudge, our new campaigning app. Learn the issues, get the facts, change the world“. Sounded intriguing so I clicked the link which took me to the page below


This page told me nothing whatsoever! Is this deliberate? Continuing the suspense of how I can change the world with an app.

The description within the App Store didn’t tell me a lot more


I really must have this App now as it’s going to Save the World. In reality I’d have given up at this stage and not bothered downloading the app, but I have a blog to write so I need to download it now.

Ok, so I’ve downloaded and basically I can choose to support the 2 campaigns they currently have. The first “issue” is to ‘Ask UK Govt to lead in Europe’. The App is quite neat if I decide to support the campaign. It basically takes me to a standard email which I can edit if I want and then gets sent to the appropriate email address in Parliament. The design is clean and navigation is clear. The next step takes me to a screen where I can easily share with friends and followers on Facebook and Twitter. Why not LinkedIn too?


So far 1220 people have supported the campaign for Europe. The other campaign which asks you to support the #IF campaign only has 46 ‘supports’ so far. Maybe it’s early days in the campaign? The App doesn’t tell you when a campaign started.

I’m not a huge fan of Apps, so maybe I’m not the best person to critique Tearfund’s new campaign ‘tool’. It’s certainly simple to use. But why oh why don’t the web page and the App description in the App store tell you more information about the purpose of this App. Is it clever or lazy communication?

I’m guessing this App cost in the region of £10,000 – £20,000 to produce. More if you include the admin cost of staff at Tearfund. I hope it’s a success, but I fear it’s just a novelty and very much doubt it will change the world.





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Day Five – Living below the line

I finished the 5 day challenge yesterday – hoorah. I actually found it very challenging yesterday. Too many temptations when visiting my parents. We took our remaining vegetable curry round and last portion of rice. A lot of my family were there: parents, sister, 4 nieces, Sarah and my two children. My sister and Dad were mildly interested in the challenge. I’m not sure my nieces were paying any interest. My mother however kept trying to tempt Sarah with dessert.

“Do you fancy a bakewell tart Sarah?” said my mother. “No thank you, Jackie I’m still on my challenge.” “What about a chocolate eclair?” mother said. “Mum, you are not allowed to eat anything except what you have bought with your £1 a day allowance.” I said. “It’s a gift, and you shouldn’t refuse gifts it’s rude.” she said with a smile on her face. Sarah resisted.

We both found the challenge interesting more than anything. Day One as anyone will know who has dieted before is hard. A couple of times in the past Sarah and I have both detoxed for a week. This however was different. With a detox you just have to cut out certain food types depending on the detox you are following. With the £1 a day challenge you had to think ahead about what you are going to eat and stick to the food you have bought. I suppose you could purchase your food daily or more than once a week, but the economies of scale would not be in your favour.

When we complete the challenge properly in the next few weeks we will definitely be making some changes to our purchases. We had a lone potato left over and didn’t touch the pasta. Eggs will be on the shopping list. Sarah wants a pint of milk too. We’ve both agreed the vegetable curry was really lovely and something to look forward to at the end of the day.


Today and you can see from the photo I treated myself to scrambled eggs on toast. I often have this for breakfast and I nearly always have 1 egg + 2 further egg whites. This morning I felt really guilty for throwing those 2 yolks away. I also had a skinny, one shot, decaf cinnamon latte when I got to work. Yes I know. The coffee shop staff find it a challenge remembering it too. It cost me £1.75. Today I’m meeting my friend for lunch. We often meet on a Friday and go for a buffet salad on campus. It costs £4.00. It’s Friday, my family are away for the weekend, I’m sure I’ll fancy a bottle of Co-Op Fairtrade Sauvignon Blanc. That will be another £5.99. So before I’ve even eaten my evening meal I will have spent nearly £12. Puts it into perspective doesn’t it?

There are 1.4 billion people in the world living on less than £1 a day. That £1 has to cover ALL living expenses not just food. The Living below the line challenge only provides a tiny insight into extreme poverty. We were still living in a lovely detached, suburban house, with running water, sanitation and central heating.

I hope many others will join the Below the line challenge this year with the aim of beating last years £500,000 fundraising results. I also hope it will help provide awarness on the conditions that many people in the world suffer on a daily basis.

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Day Four – Living below the line

Today has been the easiest day so far by a long way. No headaches, not feeling so hungry and nearing the end of the five days. Sarah and I have been wheeling and dealing with each other. She doesn’t mind porridge so she’s let me have the beans. Phew. We’ve had to ration the lemon squash.

Sandwiches again for lunch and vegetable curry again for the evening meal. Sarah accidently ate some noodles for her evening meal thinking they were from the £10 weeks shopping. Oh dear, good job this is only a practice run.

I took part in a focus group today where there was “afternoon tea”. There was a choice of large cookies, scones with cream and jam or muffins. There were 6 people in the session and at least 12 offerings of ‘goodies’. Only two people were tempted and indulged. What a waste of food and money. I’m sure the remaining 10 items went back to the Market Research department and were scoffed down by someone not in need of the calories. Trying to eat on £1 a day makes you appreciate food much more, and certainly makes you aware of waste.


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Day Three – Living Below the Line

I couldn’t face another day of porridge, so I decided to have a treat – Baked Beans on Toast. It tasted heavenly. I’ve started to savour my food a lot more than I usually do and absolutely nothing goes to waste – that’s for sure. Even though this was value beans on value bread with no margarine it really did feel like a treat.


For lunch I had another treat – Value Tomato Soup. Yummy. In all honestly, I am really enjoying my food a lot more. I’m taking my time to eat as opposed to eating at my desk and not even thinking about it while answering emails. As I said before, nothing is going to waste. My biggest treat was eating the crusts I cut off my daughters ham sandwich. It’s ok, I won’t cheat when it comes to the official challenge in April/May.

Even though I’ve had Vegetable Curry 3 days in a row it does still taste good. What would it taste like though if this was forever. Sarah is really missing her Latte’s in the morning. It’s almost a ritual for her. I’m weirdly missing my Extra Strong Mints. I’ve got into a strange habit of buying Extra Strong Mints every day. But at 65p a pack on campus, there’s no way I can afford these.

I didn’t have a headache today and I’m not as hungry as I was the previous two days. I have however lost 3 llbs in weight. I’m definitely starting to appreciate and value food more. Why oh why did I buy 2 packs of Laughing Cow Cheese for £2. Was it because they were on offer? 12.5p per triangle. Wow. Actually this is the same price as an egg – an unethical egg at that. If you want a free range egg that’s going to cost you 25p. A quarter of your budget.

Uh oh. I’m running out of lemon squash…

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