About me

Hello, my name is David Girling and I’m a lecturer and Director of Research Communication in the School of International Development, University of East Anglia. I am a Chartered Marketer with over 20 years marketing and communications experience in the public and non-profit sector and have been an active committee member on the Chartered Institute of Marketing Higher Education Group for the last four years.

I have multidisciplinary interests with particular expertise in strategic marketing, communications, branding, digital and social media. My research focuses on two main areas of social media within developing countries. Firstly how social media has empowered communities to effect change e.g. the Arab Spring and Chile Winter. Secondly how international development organisations and NGOs use social media: rapid response to unforeseen events, emergency related videos, fundraising and general awareness raising.

I use this blog mainly to share thoughts and stories about social media and international development. If you would like to contact me please email d.girling@uea.ac.uk

Alternatively you can follow my Twitter account on social media and international development (@socialmedia4D). I tweet much more regularly than I blog.