About me

Hello, my name is David Girling and I’m a lecturer and Director of Research Communication in the School of International Development, University of East Anglia.

I am a Chartered Marketer with over 20 years marketing and communications experience in the public and non-profit sector and have been an active committee member on the Chartered Institute of Marketing’s Higher Education and Charity sector groups over the last six years. I am also on the judging panel of the Rusty Radiator Awards┬áin 2013 and 2014, which seeks to change the way that fundraising campaigns communicate issues of poverty and development.

I have multidisciplinary interests with particular expertise in strategic marketing, communications, branding, digital and social media. My research focuses on two main areas of social media within developing countries. Firstly how social media has empowered communities to effect change e.g. the Arab Spring and Euromaidan. Secondly how international development organisations and NGOs use social media: rapid response to unforeseen events, emergency related videos, fundraising and reputation management.

I use this blog mainly to share thoughts and stories about social media and international development. If you would like to contact me please email d.girling@uea.ac.uk

Alternatively you can follow my Twitter account on social media and international development (@socialmedia4D). I tweet much more regularly than I blog.