About me



Hello, my name is David Girling and I’m a lecturer and Director of Research Communication in the School of International Development, University of East Anglia.

I am a Chartered Marketer with over 20 years marketing and communications experience in the public and non-profit sector. I have been actively involved on a number of committees and judging panels including The Chartered Institute of Marketing Higher Education Group, The Chartered Institute of Marketing Charity Group, HEIST Awards for Marketing Excellence and recently the Rusty/Golden Radiator awards for online videos promoting best practice in development communication. In June 2015 I completed a YouTube Consultancy for WaterAid UK.

I have multidisciplinary interests with particular expertise in strategic marketing, communications, branding, digital and social media. My research focuses on two main areas of social media within developing countries. Firstly how social media has empowered communities to effect change e.g. the Arab Spring and Euromaidan. Secondly how international development organisations and NGOs use social media: rapid response to unforeseen events, emergency related videos, fundraising and reputation management.

I use this blog mainly to share thoughts and stories about social media and international development.

Alternatively you can follow my Twitter account on social media and international development (@socialmedia4D). I tweet much more regularly than I blog.