WaterAid and WorldView have announced the winners in their global sH2Orts competition.
After 21 shortlisted films clocked up more than 60,000 views in just three weeks, the final five winners have been announced ahead of World Water Day on 22 March. The films were assessed by a highly regarded judging panel, comprising Downton Abbey star and WaterAid ambassador Hugh Bonneville; Indian film director and actor Shekhar Kapur; British director and filmmaker Philip Bloom; British director Gurinder Chadha; Nigerian filmmaker Jeta Amata; and Head of Documentaries at the Guardian, Charlie Phillips.
Entries for the competition, came from 33 different countries across the globe, ranging from Nepal to Nigeria and Brazil to Bangladesh.
The winner was ‘Moonwalk’ by Sven Harding in South Africa, which highlights how, every day, women and children collectively walk as far as to the moon and back 16 times to fetch water.
The three runners-up were:
‘Recovery’, a music video by Josta Hopps in Sierra Leone about the importance of clean water in the fight against Ebola.
‘Joe’s Morning’, by 11-year-old Indie Mark from the UK, features a Lego man called Joe who faces a morning without water.
‘Right to Water’, produced by Sohel Rana from Bangladesh and filmed with a hidden camera, shows women’s challenges in collecting water.
The People’s Choice award went to Gaurav Dhwaj Khadka from Nepal, whose entry Paani (Water) managed to attract more than 26,000 views in 3 weeks. Unfortunately my favourite Priest didn’t win. But I’m going to include it here anyway J
Catherine Feltham from Wateraid said “There was such a great variety of powerful films, which really got the judges, us and the public thinking. It’s been fantastic seeing the buzz on social media over the past few weeks around the films and hearing the impact they’ve had on such a range of people. We’re thrilled that they resonated with so many different audiences, which is evident from the 60,000+ views they received from across the world in just three weeks…”
Marion Simpson, Content Manager from WorldView, added “Great storytelling is incredibly hard to achieve, especially in a one-minute film, however, the imagination and creativity shown in the making of these films was truly astounding and brought the theme to life.”
The five winners will receive cameras donated by Fujifilm and the top two winners also won masterclasses with Shekhar Kapur and WorldView.
Redd Barna (Save the Children Norway) released a video earlier this week as part of their #BirthofInvoice campaign. The video spoof shows the pilot of a new “birth meter” which is being installed in Harstad Hospital in Norway. The film includes a project manager for a project called “Cost control in maternity care.” which has been designed to streamline the work of midwives. The meter efficiently records all the requirements of a birth such as nitrous oxide, epidurals and consent. At the end of the process the baby is then tagged with a barcode so that the costs can be quickly calculated and a bill provided for the new parents.
The midwives in the video did not know anything about the film, whereas the instructor and the woman in the bed are actors. Lisa Brodshaug, Campaign Advisor at Save the Children said “We contacted the management of the hospital to ask permission to film the spoof. The midwives were told to attend a training for a new tool to help them in their daily work. Their reactions appear when they realize this birth meter is designed to print an invoice in the end, for the mother to carry with the baby out of the hospital. We chose to use a hidden camera to capture their natural reactions when exposed to the birth meter. We assumed that the midwives’ instinct would be activated, and we were right. They told us afterwards that they were furious during the session and most of all wanted to slap the instructor across his face. Interesting then, to see how controlled they are when communicating their objections.”
The video which films the reaction of real midwives in Norway reminds me slightly of the annoying but very popular prank show, Beadles About. There have been quite a few videos produced in the last few years which either use spoofs e.g. Africa for Norway or a strategy of “it’s not happening here yet…..”, which also reminds me of the very clever outdoor advertising campaign from Amnesty International a few years ago.
It seems as this type of communication style is very effective. The Save the Children UK video Most Shocking Second a Day now has over 45 million views. At the end of the #BirthofInvoice video there is the opportunity to use an online tool to see what the cost would have been for the birth of your existing children. This ‘birth invoice can be shared via social media. Lisa Brodshaug commented “Numbers show that we hit the nail with our suggested action for showing support; to make people share their own birth invoice with an estimated amount according to their number of births. This has generated even more traffic on our sites and tells us that people need to relate and personalize the information in order to take action.”
The video has been produced to alert people to the kind of processes that go on in many countries. In Norway, like the UK, health care from qualified professionals during pregnancy and birth is free, whereas in other countries women have to pay for vital health care. Those who cannot afford to pay often give birth at home without professional help and risk both their own lives and the lives of their baby. As part of this campaign, Save the Children aim to increase awareness of this problem and advocate for free healthcare across the world as part of the new Sustainable Development Goals.
The majority of respondents were aged between 16 and 35 representing 86%. 64.8% of respondents were male.
The survey was completed by a wide range of professionals. 36% of respondents were from marketing/communications backgrounds, 16% of respondents from professional background and a response of 11% from students.
Executive / Director
Sales / Marketing
Communications / PR
Academic / Teacher
Social Media Manager
Prof (Doctor, Lawyer etc)
70.4% of people who completed the survey are based in higher or intermediate managerial, administrative or professional positions.
The majority of people (87%) of people have one or two Twitter accounts.
79% of respondents have had their Twitter account for over 2 years and 43% over 4 years.
85% of respondents access Twitter via their mobile phone. The least popular method for accessing Twitter is via an Internet Cafe at 7%.
Ugandans seem to find Twitter quite addictive. 79% of people who completed the survey check Twitter more than 5 times a day with 64% checking over 10 times a day.
Ugandans are quite popular on Twitter too. 10.8% of people have over 5000 followers.
The most popular reasons for using Twitter are News (91%), Politics (78%) and Networking (78%). It is interesting that only 46% of people have said that they use Twitter to promote themselves but 78% use it as a form of networking. Obviously people do not consider networking as a component of self promotion.
Most people talk to their friends on Twitter with 87% females saying they speak to their friends either quite often or frequently, and 81% of males saying the same. The biggest difference between males and females is talking to co-workers on Twitter with 40% of females saying quite often or frequently compared to 53% of males. There is no difference between the two groups when it comes to brands which is 68%
77.8% of people follow up to 100 brands on Twitter, with 4% following over 500 brands.
Most people expect brands and businesses to be managed at weekends
There is an assumption that people want relationships with brands and businesses on Twitter, but in Uganda customer service is the most important (67%), followed by quick access to information (63%). Interestingly Ugandans do not follow businesses for discounts (20%) or to feel connected (26%).
Brand, businesses and companies need to be ready to deal with complaints on social media. 86% of respondents have complained on Twitter. Men are more likely to complain with 87% of male respondents having complained compared to 80% of women.
67% of people expect a response to a complaint within 30 minutes with nearly 50% expecting a response within 10 minutes. If businesses are to ensure customers are satisfied they need to be managing their social media accounts regularly and responding quickly.
The majority (71.7%) want an apology, but just over 25% expect compensation. As we have seen in the previous pie chart, the majority of consumers expect a response within 30 minutes, so it is important that businesses are responsive and admit their mistake if necessary to build their brand reputation.
About this report
This report is the first study on the use of Twitter in Uganda and the motivations behind using it. To examine this topic a questionnaire was circulated online between 4th and 19th November 2014. The findings in this report are based on results from 162 respondents.
The report has been compiled by David Girling and Collins Mugume of Intensity Technologies.
Below is an interview with Kristin Marie Skaar and Kristoffer Kinge from SAIH about the planning of their wonderful new video ‘Who Wants to Be a Volunteer.Thank you Kristin and Kristoffer for the frank and honest answers to my questions.
This is your third very successful video and my favourite yet. Please explain the creative process behind your storytelling. How did you come up with the idea for Who Wants to Be a Volunteer?
Well, we started the creative process in January, and have been working on many different drafts all throughout the Spring. The initial ideas were very different from this one. The actual idea for WWTBAV came in June, when one of us got a crazy idea about making an “African game show”. Then another mentioned that it should be called Who Wants To Be a Volunteer, and play off the original Millionaire game show, and the ball started rolling. We started making drafts, and we’ve been through many ideas for questions, challenge scenes etc.
iKind – the South African company which made the video – gave us great feedback on each idea, and also came up with several new ideas and twists to existing scenes. It’s been a long process with funding applications, dozens of creative meetings, countless Skype sessions with iKind etc., but it’s all been worth it when we see the engagement the video creates across the world.
How many people were involved with making this film? You have Lilly, the Presenter, audience members, dancers etc and that’s just the “actors”, let alone the director, producer, camera operators etc.
Wer’e actually not sure of how many extras we’ve had in the film, but the creative team in SAIH has existed of 9 people throughout the year (some were only active in the beginning etc.), lead by Kristoffer, Sindre and Kristin (12 people overall). The South African team were 11, and then there’s the actors Breezy V, Michael and Katy, plus the dancers and the other participants in the challenges. Here are the credits list from the video below.
– Executive Producers: Kristoffer Kinge, Sindre Edland-Gryt, Kristin Marie Skaar
– Creative Team:
– Stine Navarsete
– Eva Lien
– Jørn Wichne Pedersen
– Almaz Asfaha
– Annette Hexeberg Hammerstad
– Vanessa Merinen
– Cathrine Nodberg
– Kaare Bilden
– Erlend Seilskjær
– South African Team:
– Director, writer and co-writer : Matt Nefdt
– Producer, writer and co-writer : Devin Carter
– Production Manager : Rose Lovell
– Executive Producer : Michael Nefdt
– Production Design : Clint McLean
– DOP : Devin Carter
– Gaffer : Jonathan Nivison
– Sound : Ryan Hall
– Makeup and Hair : Pam McNeill
– Camera Assistant/Jib Operator : Dylan Marriot
– Production Assistant : Calyn Hilder
– Cast :
– Game Show Host : Breezy V
– Contestant : Katy Moore
– Guest Appearance : Michael Mbhele
– Dancers from Flatfoot Dance Company
– Post :
– Offline : Devin Carter
– Online : Matt Nefdt
– Music composition/sound design : Kurt Peinke
How long did the video take to make. Please explain the process from early concept brainstorming, through to story boarding, script writing, filming and post production.
We started in January and we’ve probably had about 10 creative brainstorming sessions with the creative team (especially before the summer), 15 story boarding and script writing sessions, and several post production meetings with iKind. Of course it’s also been the discussed quite a lot here at the office, especially between Sindre and Kristoffer.
Since we didn’t get the funding before May, we were unsure about whether we’d actually be able make the video. We’ve probably been through 15 different drafts and ideas, but when we came up with the idea for the WWTBAV in June the process intensified. We sent our drafts to iKind, and they went through them and sent us back treatments and scripts. We’ve also had Skype meetings where we discussed the drafts and scripts in detail. That process started in August, and they started filming in September. They’ve sent us about 5-6 different versions of the video, and we got the final one the 6th of November (the day before the launch!).
The Million dollar question (I have to credit the trope somehow) – how much did this film cost to make and who funded it? Do you think it is good use of money and why?
The film and website cost about 116 000 NOK (around £11,000) in total, which is a really low amount of money compared to comparable informational videos. We received 200 000 NOK in funding from Norad (the Norwegian Agency for Development Cooperation), through their special funding system for civil society organizations working with advocacy and information activities to raise awareness among the general public in Norway around development issues. We could never have managed this without this funding and the cooperation with iKind, so we are very grateful for that.
When you see how much debate, engagement and media attention the video has sparked, I would absolutely argue that it’s a good use of money. The video has reached more than 430 000 views on YouTube (and the number is rising fast!), and has been covered by media from Japan and South Africa to the US and Norway. As we’ve seen with our two previous videos, we reach much farther by using creativity and humour when addressing serious issues. People have reacted very well to the video, which is really fun for us to see! Our goal is to raise awareness and stimulate debate.
Please explain more about the seeding strategy – both online and offline. You have received amazing media coverage again this year so I am particularly interested in your offline PR strategy. Did you pay for any YouTube advertising?
We haven’t paid for any YouTube advertising etc. We can’t afford using money on that kind of thing. The #1 one strategy that we’ve had every year since our first video is the timing: Well in time before Christmas, around the same time when the big NGOs start their Christmas fundraising campaigns (and also when Band Aid tends to pop up – like this year!). The release day we’ve set to a Friday around lunch time, a time when people start getting ready for less serious stuff and looking forward to the weekend. Then the video can start “moving” during the weekend. This strategy has worked very well. Of course, contacting people on Twitter and spreading it on Facebook in the beginning has helped getting it all started. We’ve also had a kind of seeding strategy every year. But for instance, the first year, we had prepared a long list of bloggers, people on Twitter and media that we wanted to use. When the video was out, it started to seed itself instead. This has happened every year. It also looks like the kick-off we had in 2012 is still alive in a way, which makes all this flow by itself. When BBC, News24 Africa, Al Jazeera++ suddenly calls our little office here in Oslo – that’s just amazing and beyond our dreams!
When it comes to media specifically, we’ve kept a list of international journalists and media channels who have written about our videos the last two years, so when we sent out our international press release all these were included in the list. Also, social media definitely has played its part in spreading the video to blogs and news channels.
It’s kind of interesting that we’ve received much more media coverage internationally than nationally.
Of course, we’ve had a separate media plan nationally here in Norway. For instance, this year we worked a lot prior to the release date to get Norwegian media to write about the awards and the video. The national broadcasting NRK took the story and also invited us to talk about it on the radio, etc. In addition, after our press release we received a call from two other large newspapers, and so it continued.
Obviously you are interested in raising awareness of stereotypes in development communications, especially fundraising, but what is your number one aim?
First of all, numerous writers, politicians, activists and organizations from the global south have for years criticized the way African countries are being portrayed in western media and in fundraising campaigns. This has inspired us. SAIH has worked with a topic we’ve called “Our view of the South” for many years now. As SAIH’s primary expertise is education projects – and the organization is run by students – one important goal when it comes to this specific theme is to engage, educate and raise awareness in the general public about what the world actually looks like. It’s not as “black and white” as fundraising campaigns have tended to frame it. All this use of stereotypes creates a distance between “us” and “them”, and it is also misinforming people’s general view. We also believe it creates apathy instead of action.
Which do you think has been most successful in terms of raising awareness, is it the Rusty and Golden Radiator Awards or the videos?
So far, the videos. Last year, the first time we had the awards, we received around 5-6000 votes, while around 700,000 saw the video. And when BBC called yesterday, they hadn’t heard about the awards, only the videos. So this is something we’re working on. The videos are of course easier to relate to, they are funny and lasts for 3 minutes. Perfect for social media. And they seem to create debate and awareness and have been referenced to in a lot of different discussions. While the awards require more time, and it might be something that’s difficult to understand immediately. Also, it might be more for those who are interested in fundraising and the NGO world? Still, it’s something that really illustrates what we are working on, and it is in these cases that we actually address the large NGO’s and their fundraising communication directly. It might just need some time to get settled.
Lastly, did you manage to see Bob Geldof’s speech on X-Factor? I’d love to know what you think.
We haven’t seen it! Heard it was horrible..? Would love to hear it all if you got it.