Collecting SDG priorities for Humans of MY World

Two young men from the Netherlands are currently on a mammoth bike journey from Amsterdam to Cape Town in South Africa.  Jilt van Schayik (the Netherlands’ United Nations Youth Representative) and his friend Teun Meulepas have embarked on this impressive trip as part of their Building Bridges project (#BB2015UN). The bike tour will draw attention to youth priorities for the Millennium Development Goals (MDGs) and to-be-determined Sustainable Development Goals (SDGs). Jilt and Teun will be travelling more than 9000 miles through 20 countries to reach the general public and local governments, to ask what vision they have for the world’s future.

Jilt and Teun have just passed through the Netherlands, Germany, France and Spain and are about to arrive in North Africa (video of votes collected in a public square in Madrid available here). They will be biking over the next six months in order to collect more votes and to collect stories from local people. According to Jilt, the Netherlands’ UN Youth Representative, “It is vital that we draw attention to the importance of the new sustainable development agenda and particularly that we engage women and youth in the decision making process. It is my goal to meet with as many people as possible on this trip and document what their priorities are. As the Netherlands’ Youth Ambassador, I want to bring these stories back to the UN to make sure the peoples’ voices are heard.”

Jilt and Teun have teamed up with 20 Building Bridges youth Ambassadors to facilitate events in cities and towns along their route to spread awareness about the goals and MY World votes. They will be meeting with local, national, and international representatives along the way to advocate on behalf of the use of the survey results when determining and implementing the sustainable development goals this fall. The project is supported by the Netherlands Government and all its missions along the way, as well as UN Women, UNDESA’s focal point on youth, and many civil societies and other partners.

The UN’s MY World survey has been collecting votes from the public via internet, mobile, and hard-copy ballots. According to Mitchell Toomey, Director of the Millennium Campaign (which oversees MY World), “This survey is the largest public engagement initiative worldwide. As a result, over 7 million votes have been collected, nearly 6 million of which were collected on paper ballots and nearly 70% of which were collected from youth (ages 30 and under).”

Humans of MY World Facebook Community

On route to Cape Town, Jilt and Teun will be collecting photos and stories of what people are voting for and why. The photos and stories will be shared on the Humans of MY World Facebook page and on Twitter with the hashtag #BB2015UN. The Facebook page currently has over 32,000 likes, which I am sure will increase as Jilt and Teun continue their epic trip.

#BB2015UN  — How to Get Involved

There are many ways to get involved via social media. You can fill out the MY World survey (http://vote.myworld2015.org/), take a selfie with your top vote, and tweet it using the hashtag #BB2015UN and @myworld2015.

View the online data based on gender, age, and location here: http://data.myworld2015.org

The data is also aggregated based on country responses here: http://map.worldwewant2015.org/

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International Development Videos 2015

Over the last few years I’ve curated a few videos about International Development and/or Fundraising that have caught my eye. Here’s the link for the International Development Videos 2014 and Top 20 International Development Videos. I hope you enjoy them.

Oxfam – How to Lose a Friend in 3 minutes


Charity:Water – I am Water

Save The Children Norway – Norwegian Midwives Reacting to Birth Meter

WaterAid – Priest

UNICEF – #ENDChildMarriageNow

WaterAid – Across the Tracks

Save The Children – A World Without Healthcare

UNICEF – Draw My Life – Amal’s story

Oxfam – I Need a Dollar

UNICEF – Nepal Earthquake

UNICEF Sweden – The Sound of Death



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Wateraid announce winners for their Sh2Orts competition


WaterAid and WorldView have announced the winners in their global sH2Orts competition.

After 21 shortlisted films clocked up more than 60,000 views in just three weeks, the final five winners have been announced ahead of World Water Day on 22 March. The films were assessed by a highly regarded judging panel, comprising Downton Abbey star and WaterAid ambassador Hugh Bonneville; Indian film director and actor Shekhar Kapur; British director and filmmaker Philip Bloom; British director Gurinder Chadha; Nigerian filmmaker Jeta Amata; and Head of Documentaries at the Guardian, Charlie Phillips.

Entries for the competition, came from 33 different countries across the globe, ranging from Nepal to Nigeria and Brazil to Bangladesh.

The winners

The winner was ‘Moonwalk’ by Sven Harding in South Africa, which highlights how, every day, women and children collectively walk as far as to the moon and back 16 times to fetch water.

The three runners-up were:

Recovery’, a music video by Josta Hopps in Sierra Leone about the importance of clean water in the fight against Ebola.

Joe’s Morning’, by 11-year-old Indie Mark from the UK, features a Lego man called Joe who faces a morning without water.

Right to Water’, produced by Sohel Rana from Bangladesh and filmed with a hidden camera, shows women’s challenges in collecting water.

The People’s Choice award went to Gaurav Dhwaj Khadka from Nepal, whose entry Paani (Water) managed to attract more than 26,000 views in 3 weeks. Unfortunately my favourite Priest didn’t win. But I’m going to include it here anyway J

You can watch the winning films at http://www.wateraid.org/sh2ortswinners

Catherine Feltham from Wateraid said “There was such a great variety of powerful films, which really got the judges, us and the public thinking.  It’s been fantastic seeing the buzz on social media over the past few weeks around the films and hearing the impact they’ve had on such a range of people. We’re thrilled that they resonated with so many different audiences, which is evident from the 60,000+ views they received from across the world in just three weeks…”​

Marion Simpson, Content Manager from WorldView, added “Great storytelling is incredibly hard to achieve, especially in a one-minute film, however, the imagination and creativity shown in the making of these films was truly astounding and brought the theme to life.”

The five winners will receive cameras donated by Fujifilm and the top two winners also won masterclasses with Shekhar Kapur and WorldView.


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A new genre of NGO videos?

Redd Barna (Save the Children Norway) released a video earlier this week as part of their #BirthofInvoice campaign. The video spoof shows the pilot of a new “birth meter” which is being installed in Harstad Hospital in Norway. The film includes a project manager for a project called “Cost control in maternity care.” which has been designed to streamline the work of midwives. The meter efficiently records all the requirements of a birth such as nitrous oxide, epidurals and consent. At the end of the process the baby is then tagged with a barcode so that the costs can be quickly calculated and a bill provided for the new parents.

The midwives in the video did not know anything about the film, whereas the instructor and the woman in the bed are actors. Lisa Brodshaug, Campaign Advisor at Save the Children said “We contacted the management of the hospital to ask permission to film the spoof. The midwives were told to attend a training for a new tool to help them in their daily work. Their reactions appear when they realize this birth meter is designed to print an invoice in the end, for the mother to carry with the baby out of the hospital. We chose to use a hidden camera to capture their natural reactions when exposed to the birth meter. We assumed that the midwives’ instinct would be activated, and we were right. They told us afterwards that they were furious during the session and most of all wanted to slap the instructor across his face. Interesting then, to see how controlled they are when communicating their objections.”

The video which films the reaction of real midwives in Norway reminds me slightly of the annoying but very popular prank show, Beadles About. There have been quite a few videos produced in the last few years which either use spoofs e.g. Africa for Norway or a strategy of “it’s not happening here yet…..”, which also reminds me of the very clever outdoor advertising campaign from Amnesty International a few years ago.


It seems as this type of communication style is very effective. The Save the Children UK video Most Shocking Second a Day now has over 45 million views. At the end of the #BirthofInvoice video there is the opportunity to use an online tool to see what the cost would have been for the birth of your existing children. This ‘birth invoice can be shared via social media. Lisa Brodshaug commented “Numbers show that we hit the nail with our suggested action for showing support; to make people share their own birth invoice with an estimated amount according to their number of births. This has generated even more traffic on our sites and tells us that people need to relate and personalize the information in order to take action.”

The video has been produced to alert people to the kind of processes that go on in many countries. In Norway, like the UK, health care from qualified professionals during pregnancy and birth is free, whereas in other countries women have to pay for vital health care. Those who cannot afford to pay often give birth at home without professional help and risk both their own lives and the lives of their baby. As part of this campaign, Save the Children aim to increase awareness of this problem and advocate for free healthcare across the world as part of the new Sustainable Development Goals.

It seems the campaign is working!

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Screenshot 2014-11-30 at 11.51.33

Twitter Usage in Uganda

November 2014
Summary of findings

The majority of respondents were aged between 16 and 35 representing 86%. 64.8% of respondents were male.



The survey was completed by a wide range of professionals. 36% of respondents were from marketing/communications backgrounds, 16% of respondents from professional background and a response of 11% from students.

Executive / Director 11% Local Government 0%
Sales / Marketing 6% Government 4%
Communications / PR 19% Academic / Teacher 1%
Social Media Manager 10% Administrator 3%
Customer Service 1% College/Uni Student 11%
IT Professional 13% Other 5%
Prof (Doctor, Lawyer etc) 16%

70.4% of people who completed the survey are based in higher or intermediate managerial, administrative or professional positions.


The majority of people (87%) of people have one or two Twitter accounts.


79% of respondents have had their Twitter account for over 2 years and 43% over 4 years.


85% of respondents access Twitter via their mobile phone. The least popular method for accessing Twitter is via an Internet Cafe at 7%.


Ugandans seem to find Twitter quite addictive. 79% of people who completed the survey check Twitter more than 5 times a day with 64% checking over 10 times a day.


Ugandans are quite popular on Twitter too. 10.8% of people have over 5000 followers.


The most popular reasons for using Twitter are News (91%), Politics (78%) and Networking (78%). It is interesting that only 46% of people have said that they use Twitter to promote themselves but 78% use it as a form of networking. Obviously people do not consider networking as a component of self promotion.


Most people talk to their friends on Twitter with 87% females saying they speak to their friends either quite often or frequently, and 81% of males saying the same. The biggest difference between males and females is talking to co-workers on Twitter with 40% of females saying quite often or frequently compared to 53% of males. There is no difference between the two groups when it comes to brands which is 68%


77.8% of people follow up to 100 brands on Twitter, with 4% following over 500 brands.


Most people expect brands and businesses to be managed at weekends

Male Female
Yes 87% 93%
No 7% 13%

There is an assumption that people want relationships with brands and businesses on Twitter, but in Uganda customer service is the most important (67%), followed by quick access to information (63%). Interestingly Ugandans do not follow businesses for discounts (20%) or to feel connected (26%).


Brand, businesses and companies need to be ready to deal with complaints on social media. 86% of respondents have complained on Twitter. Men are more likely to complain with 87% of male respondents having complained compared to 80% of women.


67% of people expect a response to a complaint within 30 minutes with nearly 50% expecting a response within 10 minutes. If businesses are to ensure customers are satisfied they need to be managing their social media accounts regularly and responding quickly.


The majority (71.7%) want an apology, but just over 25% expect compensation. As we have seen in the previous pie chart, the majority of consumers expect a response within 30 minutes, so it is important that businesses are responsive and admit their mistake if necessary to build their brand reputation.


About this report

This report is the first study on the use of Twitter in Uganda and the motivations behind using it. To examine this topic a questionnaire was circulated online between 4th and 19th November 2014. The findings in this report are based on results from 162 respondents. 

The report has been compiled by David Girling and Collins Mugume of Intensity Technologies.

For further information contact:

David Girling
School of International Development
University of East Anglia
email: d.girling@uea.ac.uk
Twitter: @socialmedia4D

Collins Mugume
Intensity Technologies Ltd
email: me@cmugume.com
Twitter: @cmugume




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