I’m afraid this is a genuine question that I don’t know the answer to – so please help me answer it. How can we use Instagram more to help development?
Earlier today I met with a youth group in Alexandra, Johannesburg to talk to them about the use of images in NGO fundraising campaigns. After the discussion I noticed several of them get their mobile phones out to check for “updates”. I had already taken up a lot of their time, so quickly asked if they used social media on their phones. “Of course we do” one of them said. I asked which social media channels they use the most and it was a unanimous response of “Instagram”. What about Facebook and Twitter I asked, “We use Facebook, but not Twitter, Instagram is much better.” So I asked if they thought Instagram could be used for development. “Definitely – Instagram is a great way of finding out what’s going on in the world and for learning about different things – it’s so easy to share information with friends too.”
I was so intrigued by this response, but really didn’t want to take up more of their time. I’ve seen several semi-successful campaigns by NGOs, one of which I mention in my blog post earlier today. I’ve also written about Instagram accounts such as Barbie Saviour and Everyday Africa, but I’d love to learn more about grass roots initiatives on Instagram that have been successful for development.
Please share any examples you have found.by