I am delighted that I have been asked to be on the judging panel again this year for the Rusty and Golden Radiator Awards . The Rusty’s have been designed to highlight the use of stereotypes and poverty porn within fundraising campaigns. I hope that it will raise awareness amongst NGOs and charities and educate them about the potential harm of using certain types of imagery and storytelling.
Alongside the Rusty’s are the Golden’s which celebrate innovation and creativity. It is interesting that two videos have used storytelling to bring the context of distant suffering closer to the world that the donor might understand. It’s almost a “what would happen if…” strategy. It seems to work! It is also interesting that one organisation is featured in both awards, although from different countries.
SAIH have launched the awards with another groundbreaking video. How do they do it? It’s great to see Michael the charity actor making a guest appearance. I love the Feed Africa Challenge where white saviours are throwing food at people who are already eating. I also love the selfie scene which reminds me of the awful ‘Humanitarians of Tinder.’ I won’t give any more away.
Please watch the video and vote for both the Rusty and Golden Radiators. The winners will be announced on the 3rd December.by