A great new resource on social media can help agriculture in developing countries has just been produced by the Technical Centre for Agricultural and Rural Cooperation (CTA). The publication ‘Embracing Web 2.0. and Social Media’ features case studies from Tanzania, Uganda, Madagascar, Ghana, Samoa, Rwanda, Kenya and Trinidad and Tobago.
The case studies are the result of 120 training events in 37 African, Caribbean and Pacific Countries, where training was given to more than 3,500 people. The publication offers a range of examples of how Web 2.0. technologies and social media have contributed to policy dialogue and advocacy, value chain development and the provision of information services. These case studies include tools such as Facebook, Twitter, LinkedIn and Skype as well as Wikis, blogs, discussion groups, the use of search engines and crowdfunding.
I was particularly interested in the Do Agric advocacy campaign which aimed (and succeeded to remind leaders that they had promised to commit 10% of budgets to agriculture. The petition was signed by more than 2.2 million people.
Another story that caught my eye was an NGO called the Women in Business Inc in Pacific Island State of Samoa. Through social media they have increased their e-commerce side of the business to sell indigenous products. Some of the finest traditional woven Samoan mats sell for around 2,290 Euros. Most of the initial enquiries about the mats are received via Facebook.
You can download the Embracing Web 2.0. and Social Media booklet from the CTA website.by