Barbie White Saviour Complex

This semester I’ve been teaching on a Humanitarian Communication module for the BA Media and International Development degree at UEA. Whilst planning my lecture on social media and development, I can came across this hilarious new Instagram account – Barbie Savior. It has over 5,000 followers in less than 5 weeks and I’m sure that this will increase at a rapid rate. Big respect to whoever came up with this very funny parody of the White Saviour Complex. It reminds me slightly of the Humanitarians of Tinder site set up a couple of years ago. It’s great that people are taking the time to come up with inventive ideas to raise awareness of the potential harm of voluntourism. Shame that a couple of Bratz Dolls have made it into some photos. That’s just wrong.

Two of my personal favourites – Barbie #Slumfie

barbie-savior

Barbie Dancing

barbie-savior2

facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

Read More

PAK13_213 (1)

World Water Day and Mustafah Abdulaziz

For the UN World Water Day tomorrow WaterAid have come up with another innovative idea to inject life into their social media channels. To highlight the 1 in 10 people around the globe without access to clean drinking water they have partnered with celebrated photojournalist Mustafah Abdulaziz. American-born Mustafah Abdulaziz is a Berlin-based photographer whose work has appeared in CNN OnlineDazed and Confused and others. Abdulaziz will also take over WaterAid’s Instagram feed for a full week with his stunning images from WaterAid projects in Pakistan.

ET34_ 0196

Pakistan is one of six countries where WaterAid is working with the support of the HSBC Water Programme. The five-year programme aims to reach 1.1 million people with safe water and 1.9 million people with sanitation in Bangladesh, India, Nepal and Pakistan in South Asia; and Nigeria and Ghana in West Africa.

Neil Wissink, Senior Photography Officer at WaterAid, said:

“We wanted to harness Mustafah’s passion for the subject and show water and sanitation issues from a different perspective. We’re really pleased to have the opportunity to collaborate with a photojournalist like Mustafah.”

Follow WaterAid @WaterAid on Instagram from March 22 to view the project

Image Credit: WatwerAid / Mustafah Abdulaziz
facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

Read More

wateraid-instagram

WaterAid increases Instagram following with one Instavid

WaterAid has increased its Instagram presence by over 20,000 followers in just one week after entering a single ‘Instavid’ to Instagram’s ‘Weekend Hashtag Project’ competition.

WaterAid’s film team entered the 15 second Instavid ‘WHP:fromwhereiwalk’, featuring a woman in the remote fishing community of Brubeng, Ghana walking to collect unsafe water in Lake Volta. The clip was selected by Instagram as one of their favourite submissions.

The unique was shot on a GoPro positioned on the woman’s head and angled down towards her feet. The innovative film offers point of view footage that highlights what it is like for millions of women around the world who walk miles to collect water each day and comes from a longer shot of water collection now featured on the charity’s YouTube Channel.

WaterAid Film Producer Catherine Feltham who shot the footage in Ghana said:

“We’re really thrilled to see that the Instagram community has responded so well to our submission; we have not only gained followers, but people are engaging more with WaterAid’s stories on the channel with likes and comments. When we spotted the brief we realised it was the perfect opportunity to be able to raise awareness of the challenging circumstances in which millions of women collect water each day around the world. I think this footage stood out as it was so different to the other entries; people do not expect to see women wading through a dirty lake to collect water in 2014, and yet the tragic reality is that 768 million people still live without access to safe water.”

This is a great example of how charities can increase their social media followers through a simple but innovative initiative.

To follow their updates on Instagram please visit: http://instagram.com/wateraid

facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

Read More