While there are a lot of great places to market your business, none are as successful as YouTube. It provides you a platform for making videos, which can be a great way to connect and provide benefits to your customers. No matter what kind of product you are working with, creating your own YouTube channel and making it part of the mix will make a big difference in how successful you are, and here is a Great site for more info !
Some of the things that we will discuss in this book about marketing on YouTube include:
Getting started with YouTube
Doing your first video
Understanding your audience
Providing value to the audience
Tips and strategies for you channel
How to use a conversion video to upsell your product
Promoting your videos
Creating your own AdWords campaign
Using YouTube Analytics to track your performance
I blogged about my Top 10 International Development videos a few months back. At the time I wondered whether to do my Top 20 or Top 10.
There are too many videos not to give you the full list……
1. WaterAid – 1 in 3 women
This chilling video is so effective and talks directly to a western audience. Many people have no idea that millions and millions of people do not have access to sanitary facilities. This video makes that point very clearly. I’m surprised it has only around 5,000 views.
2. Invisible Children – Kony 2012
I’m not a huge fan of this video, but no one can doubt it’s phenomenal success as a “vital video”. It’s been debated to death so I won’t comment here – see my earlier blog if you are interested in a critique. If for some reason you haven’t watched it – please be patient and watch all 29 minutes. Apart from the oversimplification of the storytelling, my other big criticism is that they have turned off the comments.
3. Mismanagers Folliers – Development Boy
Very professionally executed and so catchy. A great parody. I haven’t been able to get the song out of my head for the last 2 weeks, which is why it gets such a high position in my “chart”.
4. Oxfam – Pregnant women dancing in London
A staged flashmob to highlight the dangers of pregnancy and birth around the world. I also love breakdancing. Not personally, just as a spectator. Are they pregnant or aren’t they?
5. SAIH Norway – Africa for Norway
A simple but clever idea with brilliant production values. Not only has this video had over 2million views it also received international media coverage within a couple of days of its release. Read more about the seeding of the video in one of my past blogs.
6. Greenpeace – Barbie, It’s Over
I must have watched this video 20 times and it still makes me laugh. Brilliant scripting and production. Most importantly it succeeded in its goal. Love it!
7. Price Tag Lip Dub by 500 Ugandan Women.
This is superb! Really made me smile. It’s fun, well produced, well rehearsed, educational and has a simple message. “We Africans Want the Same Things You Want. Survival is Not Enough.” Excellent!
8. Rainforest Alliance – Follow the Frog
I really can’t say why I like this video so much, it just makes me smile. I’m not sure if it will increase ethical purchasing much though.
9. Mama Hope – African Men. Hollywood Stereotypes
Another interesting video in a similar vain to Africa for Norway. It seems that there is a new paradigm of development communication emerging.
10. Comic Relief – Ricky Gervais
A great sketch for Comic Relief with a few surprisingly funny cameos. See my blog on the Huffington Post about irony in development communications.
11.International Aid Worker Meets African Villager
A tongue in cheek look at development workers in ‘Africa’. Note the negative comments in the YouTube comments.
12. Greenpeace – KitKat
Don’t watch this if you are squeamish! Very effective video, which resulted in Nestle re-sourcing its palm oil.
13. Mama Hope – Call Me Hope
Clever with great sound track from Simon and Garfunkel. I love the split screen.
14. Save the Children – I Know You Care
Chilling imagery and powerful use of celebrity endorsement with Ellie Goulding.
15. Water Aid – Pump Up the Volume
Silly. But it’s my era and I love dancing and ghetto blasters.
16. School of International Development, UEA – What is International Development?
I had to include this film somewhere as I helped produce it for the School of International Development. I hope you like it.
17. First World Problems Anthem
I don’t love this video, but you can’t deny its success.
18. British Red Cross – I am a Crisis
Dark and effective.
19. Action Against Hunger – The Share Experiment
I have young children. This gives me goosebumbs. If only life was this simple.
20. Thai Health Promotion Board – Smoking Kid
Says it all.by