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WaterAid increases Instagram following with one Instavid

WaterAid has increased its Instagram presence by over 20,000 followers in just one week after entering a single ‘Instavid’ to Instagram’s ‘Weekend Hashtag Project’ competition.

WaterAid’s film team entered the 15 second Instavid ‘WHP:fromwhereiwalk’, featuring a woman in the remote fishing community of Brubeng, Ghana walking to collect unsafe water in Lake Volta. The clip was selected by Instagram as one of their favourite submissions.

The unique was shot on a GoPro positioned on the woman’s head and angled down towards her feet. The innovative film offers point of view footage that highlights what it is like for millions of women around the world who walk miles to collect water each day and comes from a longer shot of water collection now featured on the charity’s YouTube Channel.

WaterAid Film Producer Catherine Feltham who shot the footage in Ghana said:

“We’re really thrilled to see that the Instagram community has responded so well to our submission; we have not only gained followers, but people are engaging more with WaterAid’s stories on the channel with likes and comments. When we spotted the brief we realised it was the perfect opportunity to be able to raise awareness of the challenging circumstances in which millions of women collect water each day around the world. I think this footage stood out as it was so different to the other entries; people do not expect to see women wading through a dirty lake to collect water in 2014, and yet the tragic reality is that 768 million people still live without access to safe water.”

This is a great example of how charities can increase their social media followers through a simple but innovative initiative.

To follow their updates on Instagram please visit: http://instagram.com/wateraid

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