Cafedirect – #OneBigTweet


A new fundraising campaign from Cafédirect #OneBigTweet  offers the public the chance to donate to Cafédirect Producers’ Foundation (CPF), a charity that supports smallholder tea and coffee farmers around the world, without spending a penny.

By signing up, people can join a large network of twitter users donating their followers. CPF wants to grow #OneBigTweet so big that is can be auctioned for charity. The buyer will then be able to auto-retweet their #OneBigTweet from the accounts of supporters for onetime only.“When we looked around at the saturated fundraising market, we felt that there’s not much chance for a small charity struggling to be noticed in this environment” said Katie Messick Maddox, Business Development & Investments Manager at CPF. “Rather than wanting to resort to the same old tactics, we at CPF want to set ourselves out from the crowd.”

Cafédirect Producers’ Foundation won the Google Impact Challenge in July 2014 and used the £500,000 to launch their first subsidiary social Enterprise, We Farm. They are always looking for new and exciting ways to build upon their past successes and engage with new audiences to have an even greater impact on the 280,000+ smallholder farmers in their network globally.“Our programmes with farmers look to support them in developing and sharing their innovations and knowledge with fellow farmers across our smallholder network,” says CPF General Manager, Claire Rhodes “#OneBigTweet is designed to reflect this by leveraging social media to create a new kind of crowd-funding movement.”

There have been quite a few Thunderclap requests from charities before, so it will be interesting to see if this campaign gets traction.

Leave a Reply

Your email address will not be published. Required fields are marked *