Most viewed YouTube videos by 10 UK charities supporting international development

I’ve always been interested in the power of video as a form of storytelling, especially when supporting international development issues. So I decided to look at 10 UK charities to see what their most viewed video is. It’s hard to tell whether the videos shared organically or whether there was a substantial amount of advertising, so I have included the number of likes and comments below each video and also a very brief description of the content. Here they are in alphabetical order by charity – rather than listed by popularity.

ActionAid UK – a life transformed by ActionAid’s sponsorship programme | Child Sponsorship

Action Aid – most popular YouTube video

Subscribers – 2.47k – Video Published – 21/11/2012 – Views – 117,000 – Likes – 68 – Comments 2

Narrated by Purna Kala Shah, who has been a midwife in Nepal for 26 years. Purna came from a poor background and her family could not afford education. She was sponsored by ActionAid supporters from the age of 12 which has enabled her to follow her career dreams.

CARE International UK – Lendwithcare animated film

CARE International UK – most popular YouTube video

Subscribers 1.4kVideo Published11/4/2016 Views57,000Likes8Comments 0

This animation is narrated by Joanna Lumley, a well-known UK actress. The animation starts with a depiction of a young girl, Hope, with a story about her loving to braid hair, but her family are poor and can’t afford education (seems familiar, see film above). We then jet across the world to Emma who gets taken to the hairdressers with her mum as a treat each month. However, one day in the salon she reads about the lendwithcare scheme and as a result Emma’s mum Barbara lends the money to Hope who sets up her salon. None of the countries are mentioned but the supposed “developing countries” are both rural compared to the urban western donor.

Christian Aid – Refugee Appeal: Helping the stranger

Christian Aid – most popular YouTube video

Subscribers 5.09kVideo Published10/9/2015 Views600,000Likes18Comments 1

A short fundraising video for refugees in Northern Iraq. Mainly images of children eating and drinking with text overlaid quoting from the Bible – Matthew 25:35

Comic Relief – Mr Bean’s Wedding

Comic Relief – most popular YouTube video

Subscribers 804kVideo Published16/3/2009 Views24,400,000Likes79Comments 334

I can’t stand Mr Bean so refused to watch this 🙂 But obviously a lot of people disagree with me.

Doctors Without Borders – How The Body Reacts To Tuberculosis

Doctors Without Borders – most popular YouTube video

Subscribers 27.4kVideo Published20/3/2014 Views693,500Likes4,700Comments 2,130

A nicely designed infographic video giving information about tuberculosis.

Oxfam GB – Flashmob: Pregnant women breakdancing in London

Oxfam GB – most popular YouTube video

Subscribers 18.9kVideo Published22/9/2008 Views1,800,000Likes4,000Comments 613

I’ve used this video in several lectures. Love it!

Save the Children UK – Most Shocking Second a Day Video

Save the Children UK – most popular YouTube video

Subscribers 145kVideo Published5/3/2014 Views74,000,000Likes1,000,000Comments – turned off

I’ve also shown this video in a lot of lectures. I believe it is the most viewed UK charity video to date with 74 million views. I’m sure it has very high production costs and I suspect had a decent amount of advertising spend. However, it’s a great film.

Sightsavers – A message from students in Sierra Leone

Sightsavers – most popular YouTube video

Subscribers 1.7kVideo Published25/5/2021 Views74,000Likes15Comments – 1

Narrated by children in Sierra Leone asking people to sign an open letter to demand world leaders to put children with disabilities at the heart of education plans.

Tearfund – What is Poverty?

Tearfund – most popular YouTube video

Subscribers 5.5kVideo Published3/6/2015 Views494,500Likes4.4kComments – 261

This is my favourite of all the videos. I’m really surprised I’ve not seen this before. It made me go cold at the end. A brilliant video about some of the causes of poverty. I could write a whole blog post about this. Maybe I will one day 🙂

World Vision UK – Zeinab’s Story | Child Marriage

World Vision UK – most popular YouTube video

Subscribers 2.1kVideo Published14/8/2015 Views127,500Likes769Comments – 138

Narrated by Zeinab, a 14 year old child bride. I felt uncomfortable watching this video and personally think it is unethical to focus on a 14 year old in a charity campaign. See my blog post from December last year discussing the use of children in charity campaigns.

Top 10 International Development Videos 2022

It’s been quite a while since I last posted my lists of favourite YouTube videos which cover issues related to development, so I thought it was time for a new list! To be honest, I haven’t seen as many good videos as I used to in previous years. Perhaps charities and NGOs are allocating their social media spend on Instagram and TikTok instead?

MSF Norway – Anti-Racism: When you picture Doctors Without Borders, what do you see?

I love this video which explains MSF Norway’s approach to reduce racist stereotypes of white saviours and powerless victims. See my longer blog post for more information.

Chance for Childhood – #Overexposed Campaign

In a similar vain to MSF, this video explains how Chance for Childhood have decided to remove identifiable features of children in their campaigns. My thoughts in another blog post.

Oxfam – 75 years of second hand style

Simple shareable video promoting second hand fashion in the build up to Christmas.

Save the Children – 2022 A Year in Pictures and the stories behind them

Brilliant campaign which explains the stories behind the photography process! There is also a great accompanying microsite.

Charity Water – The journey of your donation

Simple video explaining how donations reach communities around the world.

Greenpeace – The TRUTH about our recycling – The Big Plastic Count Results

Effective explainer about the UK recycling system and its many flaws.

Doctors Without Borders UK – Can storytelling help to save lives?

Similar to the first two videos, this video explains the process of co-creating stories of change. Some nice animations but the audio quality is quite poor in parts.

UNICEF – We throw out 3 e-waste objects for every newborn

I’m a huge fan of collage which is probably why this caught my eye, however there are some interesting facts in this video explainer about e-waste.

Amnesty International – How companies from your country may be linked to war crimes in Myanmar

Some disturbing facts in this reportage style video. Great graphics.

Plan International and Karma’s World: Collaboration

Plan International’s first-ever animated Global Ambassador. Interesting….

Save the Children – 2022: a year in pictures and the stories behind them

2022 A Year in Pictures

I love this video and microsite about Save the Children’s 30 favourite photos from 2022 which aims to show that children were not passive victims or simply observers.

Some wonderful insights from the photographers of how they went about capturing these images. I’ve heard of a few of the photographers from EveryDay Africa, but would love to see more of the other photographers work. It’s a shame each photographer did not have a hyperlink to their potfolios.

But this is a minor criticism of a fantastic campaign. Well done Save the Children.

Save the Children – Syria Six Year Anniversary Photography Project

Award-winning photographer Nick Ballon and conceptual artist Alma Haser have partnered up to produce a series of conceptual, photographs and animations, visualising the mental health impact of conflict on Syrian children, to mark six years since the war began.

Commissioned by Save the Children, the artists worked with six refugee children now living in Turkey. The initiative coincides with a major research project by the charity, Invisible Wounds, which found widespread evidence of ‘toxic stress’ and mental health issues among children still living inside Syria.SAVE-THE-CHILDREN

In order to visualise the invisible, psychological pain these children suffer, Save the Children worked with the two artists to produce a powerful photography and animation project – the first collaboration of its kind. All of the images, photographed by Nick Ballon near the Turkey-Syria border where these children now live, have been physically manipulated and art-worked by Alma Haser using a variety of creative techniques, including ripping, folding, crumpling and origami – each one selected to suit the story the children told.

Alongside the images, Save the Children has also produced a series of short animations which combine video of the portraits being manipulated with audio testimonies from the children and their relatives. In contrast with the now familiar news imagery of Syria’s war, this project offers a different visual perspective, bringing to the fore the brutal psychological scars of war which usually remain out of sight.

For the Invisible Wounds report, Save the Children and its Syrian partners interviewed more than 450 children, adolescents and adults inside Syria in the largest study of its kind conducted during the course of the conflict. It found that children are living in an almost constant state of fear, terrified by shelling, airstrikes and ongoing violence, with devastating psychological consequences.

 

International Development Videos 2016

I started curating videos about International Development in 2013. There was no particular criteria, I wanted to showcase a few videos that inspired some emotion within me. Some of the videos were thought provoking, others were inspirational, innovative, educational or brought a tear to me eye. Since then I have been on SAIH’s Rusty and Golden Radiator Panel which aims to critique the use of video in humanitarian communications. Below are a few videos I’ve found interesting this year.

Here are links to videos that caught my eye in 2014 and 2015.

UNICEF – #SyriaCrisis: 5 Years in 60 seconds

Adopt a Dane Foundation – Africa is rescuing old people from Denmark

 

Project Literacy – The Alphabet of Illiteracy

Charity:Water – Fight Dirty With Us

Plan International UK – What do girls really learn at school? Learn without fear

Islamic Relief – Countries in Conflict

UNICEF – A storybook wedding – except for one thing

WaterAid – Manpons 

UNICEF – Unfairy Tales: Malak and boat

Save the Children – Still The Most Shocking Day

WaterAid – Claudia Sings Sunshine on a Rainy Day

Plan International – Mamie’s Dream