An immensely powerful film has just been released by French director Luc Besson to highlight the dangers that children all over the world face when walking to school. I thought a lot about this subject whilst I was in Madagascar this summer as young children regularly strayed into the road. There was little to no pavement – there was often no choice.
The film was launched on International Walk to School Day on 7th October 2015. It was made in partnership with the FIA Foundation and international road safety campaigners. The film entitled ‘Save Kids Lives’ was filmed in Paris and South Africa and shows the dangers children face every day on their way to school. As a parent of two children under the age of 10 the film really affected me.
Jean Todt, President of FIA and Special Envoy of the UN Secretary General for Road Safety said ““Road traffic crashes are today the number one killer of children aged 15-29. And without urgent action, they will soon be the number one killer of those aged between 5-14,” said Jean Todt. “We must do everything in our power to halt this scourge and this film can act as a rallying call.”
It has had over two million views in just over a week.
Whilst travelling to Madagascar to observe WaterAid’s Voices from the Field (VftF) project, I was reading an excellent book about photojournalism.
One of the chapters focuses on non-governmental organisations (NGOs) and how many organisations have commissioned photojournalists in recent years, with reference to well-known campaigns.
The chapter critiques issues such as informed consent, representation, branding guidelines, negative vs positive imagery, authenticity, compassion fatigue and editing. It was ideal fodder for thinking about the week ahead.
Why do I feel uncomfortable about some of the debates? I think the main reason is because the majority of the photographers referenced in this particular chapter are of Western descent – but there are some highly talented photographers in the global south documenting the work of humanitarian organisations. Why are so few of them featured?
Maybe this is one of the reasons I was so intrigued by the VftF project when I first heard about it. I instantly wanted to learn more, hence my trip to Madagascar to spend three days in the field with Ernest Randriarimalala, WaterAid’s VftF officer there.
Making a film about Madagascar
During my time observing Ernest he was filming a video about Madagascar from his perspective with the help of the production company. After a few general shots of the capital, Tana, we set off towards Antsirabe, Madagascar’s second largest city.
On the way we made a few stops to take some background shots and the first thing I noticed about Ernest was his natural communication skills. Whenever we asked to film, no one challenged us. Ernest explained that he was making a film about his country and not one single person objected.
Having worked myself in marketing and communications for over 20 years, I often encounter people who do not want to be filmed.
Perhaps the Malagasy people are just too polite to say no, maybe they like being photographed more than some other cultures, or most probably they are charmed by Ernest and his enchanting smile.
Building long-term relationships
In my opinion communication skills are absolutely fundamental for the VftF role. Ernest speaks Malagasy, French and English fluently which means he can genuinely inform people of his work.
He is also able to relate to the communities he visits, as he grew up in a village with no water or sanitation and was often sick as a result.
I visited both pre- and post- intervention sites during my trip and I was heart-warmingly touched by the difference between the two.
The VftF project is about building long-term relationships with communities, documenting progress and creating stories to inform donors that their fundraising efforts are making a big difference to people’s lives.
Helping people thousands of miles away
For three weeks in June, Ernest visited the UK for training and advocacy work.
During this time he spent five days in Northumbria visiting a number of WaterAid supporters, which included speaking at a fundraising ball organised by Northumbrian Water.
To me, the VftF programme has so many obvious benefits, such as language, relationship building, informed consent and effective use of funds, but what I hadn’t thought about was the two-way communication and advocacy work that Ernest carries out each year.
At the ball he showed images of the toilets and access to clean water that have been installed, and more importantly the people who benefit, as a result of their fundraising efforts.
When he returns to the field, he is also able to tell beneficiaries about meeting the many people who have organised balls, raffles, cake sales, sponsored runs, all to help communities they are unlikely to ever visit nearly 10,000 km away.
As Ernest said, “It was great meeting these people in a city in the north of England, who are doing all these fundraising activities to help people thousands of miles away. It is so amazing that they organise so many events to help the Malagasy people.”
A watchdog for WaterAid
The other thing I’d never really considered was the accountability side of this role. Ernest is truly passionate about his work and in many ways acts as a watchdog for WaterAid and its supporters as he documents the installation of new facilities.
As he puts it: “I really enjoy my job. I get to meet all these people whose lives have changed as a result of our work. I’m really glad that I get to see both the fundraising side in the UK as well as the end result.
“If I ever thought that money was not being spent well, then I’d quit my job. Simple as that. I’m lucky that I don’t feel that way at all. I absolutely love it.”